Show Notes
A large-scale Australian cattle producer and a new entrant UK beef farmer give their perspective on sustainable beef production and how it can be made more profitable and measurable by using smart tools.
Ian Wheal, CEO and Founder of Breedr and James Wright, business development manager at Breedr and their diverse team bring the latest technology to a traditional industry for best quality meat-protein.
All you need is data and a network of progressive farmers. An app helps to connect the dots to produce better beef with higher welfare and less waste efficiently. It also helps to take out the guess work of buying quality productive beef animals.
Ian and James are not short of words and enthusiasm. Tune into this episode for their viewpoints and very practical apporach to beef production with a smart twist for more sustainability.
